Latinos view shopping much differently than their non-Latino counterparts. For Latinos, shopping is not a process or a chore; it’s an experience – a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities … Continue reading
Tag Archives: shopping
Latinos Continue to Drive Grocery Sales
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The market for Hispanic foods and beverages reached almost $8.2 billion in 2012, up 3% from the previous year and up 8% from $7.5 billion in 2009. In addition, sales of Hispanic foods and beverages are expected to reach $10.7 … Continue reading
Study Shows Hispanic and African American Shoppers Adopt Shopping Technologies at Faster Rate than Caucasians
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According to a study in the latest issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research, African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, with 18 percent of African American shoppers and 16 percent of Hispanic shoppers using their mobile device to make purchases as compared to 10 percent of Caucasians.
One in five African American shoppers (21 percent versus 13 percent of Caucasian shoppers) use their phone to read product reviews and maintain shopping lists and one in five Hispanic shoppers (20 percent versus 13 percent of Caucasian shoppers) use their mobile device to compare prices on products. Despite smartphone penetration skewing lower among African Americans and Hispanics than Caucasians, both are leading the charge by using mobile as a means to access the digital world of shopping aids.
Read more: The Integer Group
Groundbreaking Study on Latino Mobile Usage in Retail Settings
Latinos rarely – if ever — shop alone, they over-index in their use of social media and the Web and much of that usage is through smartphones.
“Hispanics rarely, if ever shop alone,” Sensis President José Villa said. “They also over-index in their use of social media and the Web, and much of that usage is through smartphones. This gives retailers an opportunity to craft unique experiences for their Hispanic customers.
Those are some of the research findings from a groundbreaking study conducted by agencies Sensis and White Horse on how U.S. Hispanics use mobile when they shop.
Read more: Hispanic PR Blog
Hispanic “Super Consumers”
According to Hispanic Group, Latinos living in the U.S. are “super consumers,” surpassing their non-Spanish speaking counterparts in purchasing across numerous categories. For example, Hispanics buy nine times more beverages—such as energy and sports drinks– than the general market.
Read more at: Hispanic PR Blog
Macy’s Trains Minority Vendors
Terry Lundgren, Macy’s chief executive officer, has research showing that more than half the people in the biggest Macy’s urban markets are Hispanic, African American and Asian. The chain already uses various tactics to woo minority shoppers, such as its deal to sell an exclusive line from rapper-turned-clothier Sean “Diddy” Combs.
Coveting a deeper relationship with minority customers, Lundgren decided to seek out mom-and-pop retailers already serving minority consumers and get their products on Macy’s shelves.
Small businesses, however, often lack the wherewithal to supply a behemoth like Macy’s. So Macy’s has developed a training program designed for minority vendors. Participants learn the basics of big-time retail, and the most promising get to sell through Macy’s.
Read more here…
