Many businesses that are savvy enough to not only utilize social networking but also recognize this medium’s power among people of color will want to check out the recent Pew Study on how demographics play out across various social media services.
Here’s a quick overview:
- Black folks over index on Twitter (26%) and Hispanics (19%) prefer it more than whites (14%)
- Whites (white women, in particular) love Pinterest (18%); Blacks (8%); Hispanics (10%)
- Blacks (23%) and Hispanics (18%) use Instagram far more than whites (11%)
- Almost everyone black, white or brown, uses Facebook
Why do Blacks and Hispanics utilize Twitter and Instagram more than whites? The answer probably has something to do with the lack of diverse stories in the media. Services like Twitter and Instagram allow people of color more accessibility and control to information that is specific to them. It provides a channel and a platform for their voice to be heard in a way that it usually is not.
Read more: Pew Internet