Hispanics Will Drive Future Denim Sales


denim imageThe rapidly increasing US Hispanic population are particularly keenjeans buyers and will be a market driver for denim according to the research. This is the fastest growing population group in the US, expected to rise by 15.6% between 2012 and 2017.

“Hispanics tend to own more pairs of jeans, they shop at department stores more often than any other group… they are fairly brand loyal and they like to keep up with the latest styles,” says Lipson.

Consumers in this category place a great deal of emphasis on their appearance, which makes them keen purchasers of fashion and footwear. Hispanic consumers are very brand aware and their purchasing power is projected to reach over $1.5 trillion by 2015.

Mintel found that 20% of Hispanics own more than ten pairs of jeans and 24% own seven to nine pairs. Hispanics also buy jeans for a wider variety of reasons than other racial groups and are more likely to have bought several pairs of jeans in the last year.

Source:  WGSN

Nike 2013 Black History Month Collection


Nike recognizes the importance of Black History Month with not only a product collection, but a larger recognition of the power of sports to impact society. The 2013 Nike Black History Month Collection mantra, “Be Bold. Be True” celebrates three athletes fearless in action and fueled by a purpose. Now more than ever, athletes at all levels have a unique ability to extend their voice beyond sports. Soccer superstarDidier Drogba, tennis legend Serena Williams and basketball phenom Kevin Durant provide creative inspiration for the product collection based on their commitment to giving back to their communities. Consisting of seven shoes, two T-shirts, a Destroyer jacket, Nike Elite socks and 5-panel hat, the collection is a dual effort between Nike Sportswear lifestyle product and Nike Basketball performance product. Nike Sportswear BHM shoes include the Nike Lunar Force 1, Nike Air Force 1 Foamposite Hi, Nike Dunk Sky Hi and Nike Air Force 1 Downtown. Nike Basketball shoes complete the BHM collection with special versions of the KD V, LeBron X and KOBE 8 SYSTEM; all three featuring black, grey and orange with the signature Nike BHM print. These signature shoes will debut on court during pro basketball’s Martin Luther King Jr. tribute day on Monday, January 21.

Source:  Hypebeast

U.S. Census Proposes a Major Change to Hispanic Classification

Hispanics may become a race of their own in the U.S. Census — a major change that some Latino advocacy groups are opposing.

Currently, the Census considers Hispanic not a race but an ethnic background. Hispanics can be of any race, and Hispanic origin is asked on Census forms in a question separate from the one about race.

Now, the Census is considering eliminating the Hispanic origin question and combining it with the race question in a “race or origin” category.

The change would be the biggest adjustment to Census questions about race since the 2000 Census, when people for the first time were allowed to check more than one race — a nod to the nation’s growing multiracial population.

Read more:  USA Today


An App that Provides Quick Access to US Ethnicity and Race Data


Rincon & Associates have come up with an extremely useful tool for those “who need instant access to brief snapshots of the U.S. population based on race and ethnicity”.

Wether you are in a client meeting, working on a report, or writting a post/article/tweet, Populus USA will provide you those nuggets of information you need in a matter of seconds. Be it for the whole country, state, metro area, county, or city, you’ll find enough general data to help you make your point.


Source:  Hispanic Trending

African-Americans Are Greatest Brand Loyalists

African-Americans are among the most brand-loyal consumer segments in the country, especially when compared to Caucasian consumers, according to the findings of NewMediaMetrics’s first 360 cross-platform analysis of the two consumer segments.

NewMediaMetrics, a strategic marketing optimization company, quantified the Emotional Attachment to brands and media and found that African-Americans were more attached to most brands than Caucasians.

This is critically important for marketers looking to increase their ROI from both marketing and media investments.

Read more: Kiss My Black Ads