With the advent of new media and advances in access to technology the internet is supplementing, complimenting and slowly siphoning viewers from television. While the delivery mechanisms for viewing video are changing, mainstream content providers remain frustratingly rooted in a world which ignores the demographic changes our country is experiencing. Nowhere is this more apparent then in the lack of representation of Hispanics on television.

The reality is the countries demographic changes are starting to influence how everyone interacts with video content from mainstream television on the web. While a majority of people still watch T.V. on a television a growing number of viewers supplement their T.V. viewing with video content on the internet. Hispanic’s are actually leading this trend. Hispanic video viewers are 68 percent more likely than non-Hispanic White viewers to watch video on the Internet. This change is beginning to foster a analogous growth in representation of Hispanics on the internet. This raises several important questions: how do content providers better define and reach English language Hispanic consumers. Does more segmentation and micro targeting on the internet let television off the hook for years of under-representing Hispanics? In 2012 does it even make sense to have a token Hispanic character on a mainstream T.V. show when they could have their own web series?

Read more:  The Huffington Post