Latinos rarely – if ever — shop alone, they over-index in their use of social media and the Web and much of that usage is through smartphones.

“Hispanics rarely, if ever shop alone,” Sensis President José Villa said. “They also over-index in their use of social media and the Web, and much of that usage is through smartphones. This gives retailers an opportunity to craft unique experiences for their Hispanic customers.

Those are some of the research findings from a groundbreaking study conducted by agencies Sensis and White Horse on how U.S. Hispanics use mobile when they shop.

Read more:  Hispanic PR Blog